Bienvenidos

A website redesign for San Diego College of Continuing Education.

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Web Redesign

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UX Research

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2025 — 2026

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Creative Direction

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Student Advocacy

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Stakeholder Management

PATH: /ROOT/PROJECTS/BIENVENIDOS

Usability report card. That's where we started.

[ CONTEXT ]

SDCCE is a free college serving immigrants, ESL learners, and working adults across six San Diego campuses. We flew to San Diego, went on campus, and watched students use the website.

[ IN THE ROOM ]

> SITE VISIT — SDCCE — DECEMBER 2024 > 561 survey responses collected > 40+ interviews > 6/10 students missed the translate button > ESL page: 68,000 visits/year > "Enrolling can take hours of trial and error" > NOTE: site went down while we were on campus

[ The Problems ]

01 Six campuses, one undifferentiated site
02 A college that forgot to explain what free costs
03 A program list nobody could navigate
04 Students left the site without knowing it

[ SOLUTION 02 ]

What Does Free Cost?

SDCCE had no cost and aid page. They assumed free needed no explanation. It does. Supplies cost money. Books cost money. We built the page and named it plainly: Free Tuition.

→ If you don't say it, students assume the worst.

[ SOLUTION 03 ]

Find Your Program

The old programs section was one long undifferentiated list. No sorting. No filtering. No way to find what was offered at your campus. We rebuilt it with filters by campus, by interest, by program type.

→ Same content. Finally findable.

[ SOLUTION 04 ]

This Is Your Site

Students were navigating to the district site without realizing they'd left SDCCE. A visual identity and wayfinding problem masquerading as a content problem. We fixed the handoff.

→ Don't hand students off and hope they find their way back.

[ Gallery ]

[ WHAT'S NEXT ]

Launched February 2026. Outcomes pending.

Check back.