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Bienvenidos

A website redesign for San Diego College of Continuing Education.

Web Redesign

UX Research

2025 — 2026

Creative Direction

Student Advocacy

Stakeholder Management

Folder

PATH: /ROOT/PROJECTS/BIENVENIDOS

D

Usability report card. That's where we started.

[ CONTEXT ]

SDCCE is a free college serving immigrants, ESL learners, and working adults across six San Diego campuses. We flew to San Diego, went on campus, and watched students use the website.

[ IN THE ROOM ]
> SITE VISIT — SDCCE — DECEMBER 2024 > 561 survey responses collected > 40+ interviews > 6/10 students missed the translate button > ESL page: 68,000 visits/year > "Enrolling can take hours of trial and error" > NOTE: site went down while we were on campus
SDCCE — campus site visit
[ The Problems ]
  1. 01 Nobody could find the translate button
  2. 02 Six campuses, one undifferentiated site
  3. 03 A college that forgot to explain what free costs
  4. 04 A program list nobody could navigate
  5. 05 Students left the site without knowing it
[ SOLUTION 01 ]

Always On Screen

6 out of 10 students missed the translate button during testing. The ESL page gets 68,000 visits a year. We made the translate button float on every page. Can't scroll past it. Can't miss it.

→ Accessibility is watching someone fail and fixing it.
SDCCE — floating translate button
[ SOLUTION 02 ]

My School

Students don't think of themselves as SDCCE students. One student called the Cesar Chavez campus "my school" without prompting. We built a Campus Life section so each campus feels like its own place — offices, services, hours, events, all in one spot.

→ Design for how people actually identify, not how the org chart works.
SDCCE — Campus Life section
[ SOLUTION 03 ]

What Does Free Cost?

SDCCE had no cost and aid page. They assumed free needed no explanation. It does. Supplies cost money. Books cost money. We built the page and named it plainly: Free Tuition.

→ If you don't say it, students assume the worst.
SDCCE — Free Tuition page
[ SOLUTION 04 ]

Find Your Program

The old programs section was one long undifferentiated list. No sorting. No filtering. No way to find what was offered at your campus. We rebuilt it with filters by campus, by interest, by program type.

→ Same content. Finally findable.
SDCCE — programs finder with filters
[ SOLUTION 05 ]

This Is Your Site

Students were navigating to the district site without realizing they'd left SDCCE. A visual identity and wayfinding problem masquerading as a content problem. We fixed the handoff.

→ Don't hand students off and hope they find their way back.
SDCCE — visual identity and wayfinding
[ Gallery ]
[ WHAT'S NEXT ]

Launched February 2026. Outcomes pending.

Check back.